The sad truth of energy conservation is that unless it is 'out of sight, out of mind', consumers will often fail to adopt a new way of life that centers energy saving. However, current 'passive' energy saving devices either require inconvienent timers, sensors in every room, or an expensive centralised control system, none of which would provide an ideal system for the energy conscious user.

‘Proxim' is a compact and easy-to-use device that can integrate seamlessly into a person's life. The design and operation of Proxim eliminates many of the problems found inherent with current power saving systems by managing without the expense and complexity. Proxim is made to work effortlessly wherever you go by the use of RFID (radio frequency identification) technology. When the user moves out of the room, Proxim sends a signal to a plug-in module (which is attached to a device such as a TV or PC) to cut power to the device.